Simian Mobile Disco create jogging music

We were just discussing the possibility of getting everyone in the CMU office fitter. I think the result was that we decided we couldn’t be bothered. That was, however, before we knew about this.

Nike have just announced a new series of those 30 minute bespoke music tracks created by some top artists and designed to accompany our keeping fit type activities. The first release in the ‘Nike+ Sport Music’ series, created in conjunction with EMI Music Publishing and Apple, will be ‘Run’ by Simian Mobile Disco, which is released on 29 Sep. Other artists lined up include Jackson And His Computer Band and Skream. Each track is designed to fit a 30 minute warm up, running workout and warm down, setting the pace and BPM to match the runner’s journey, and will be sold for £3.99 through the iTunes Music Store. They are designed to be used with the Nike+ iPod Sport Kit.

Simon Pestridge, Marketing Director at Nike UK and Ireland, told CMU: “The link between exercise and music has long been established and we’ve worked to push these two elements even closer. By working with Nike+ athletes and examining the perfect formula for music to train to, the artists have used music and created their tracks that become a driver, a pacesetter and almost a personal trainer for the runner”.

Austin Wilde, EMI Music Publishing’s vice president of A&R and creative exploitation added: “Following the success of LCD Soundsystem’s ‘45.33′ - the first ever custom track made for runners and Nike+ - we realised there was great potential to work with other EMI artists to create bespoke running tracks. And it’s not just limited to dance acts as the track by dubstep artists Skream has proven. By working within these new parameters, the artists have all created totally unique pieces of music”.

UnLimited/CMU / www.cmumusicnetwork.co.uk

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