Livenation ticketing is go, go, go

Live Nation’s new ticketing business went live in the US over the Christmas break as the live music conglom’s long-term ticketing partnership with Ticketmaster comes to an end. Live Nation’s business relationship with Ticketmaster is actually based on a number of different contracts which will all expire at different times, so there will be a gradual move of primary ticket sales for Live Nation events and venues from the Ticketmaster system to the company’s new inhouse system.

Such a transfer is actually quite a big operation, but according to the firm’s CEO Of Global Music, Jason Garner, things have been going well. He told Billboard: “Anytime you have a major rollout, you hold your breath and hope there are no major glitches. We went live over the [Christmas] break and I didn’t hear one complaint from anybody about the system”.

As previously reported, Live Nation’s decision to take ticketing in house should have a big impact on the tickets market, given that it means Ticketmaster lose a valuable client and gain a new competitor at the same time. This alongside the continued rise of the secondary ticketing industry, which, as previously reported, is gaining more legitimacy as time goes on, even if they are still disliked by certain parts of the live sector.

UnLimited/CMU / www.cmumusicnetwork.co.uk

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